The Classical Musician’s guide to building an audience.
“We were able to use these strategies last year to smash our ticket sales records. For our last production, we had 1250 tickets sold with two months to spare and had to work out how to put on extra shows! We’re now gunning to hit over 4000 listeners for our next event and have been able to open up talks with the Proms and Southbank Centre.”William Kunhardt
As used by leading agency clients:
Learn four simple strategies for getting more concerts, pupils and listeners.
Discover why audience building is part of your creative work not a distraction from it.
Great musicians, from Wagner to Paganini, have been doing it since the dawn of time. If they felt the need to market themselves, shouldn’t you?
Learn that audience-building isn't something you can let others do for you, even when you have a big agent or record deal
Discover what classical artists can learn from Amanda Palmer, a songwriter who ditched a major record deal because she built an audience herself.
Stand out from the competition.
Impress promoters, agents and parents. Have concert opportunities come to you.